Given below are important Signage tips you don’t want to
miss:
Keep messages clear and simple
The signs that are located outside your store should be basic, simple
and easy to read. There’s no point trying to cram in your core business
values on a sign that’s basic purpose is to show people where you are
located.
From a distance
The signage on the outside of the store also needs to be visible from
a relatively far distance so that people can point you out.
Keep it consistent
You don’t want to send mix messages, so don’t use a variety of fonts,
colours and styles. Stick to one theme that reflects your business and
uses the colours that are in-line with your company’s logo.
Promote yourself
Give people a reason to come in to your store. Using promotional
signage is a great way to get people coming through the door and buying
from you. Remember people want to shop, you just need to give them a
reason to do so and with the right signage, you can do this.
Using signage to highlight products and services
Once inside, much of your signage should not only help customers
navigate around your shop but also highlight to them rather quickly some
of the main things you want to bring to their attention. For instance
if you have a specific product that has a number of features you want to
outline, do this using a large poster above the item, listing it’s
features and the benefits of purchasing the product.
Change it up
While re-using old promotional signage where possible can help you
cut costs, it won’t draw in the crowds. By constantly changing things
and having a number of different promotions running at any one time,
people will be coming by just to check out your signs to see what the
promotion is for that week or month.
Working with the right people
You want your signage to look polished and professional. YAS Media has years of experience creating effective signage solutions for top brands, stores and multinationals. You can take advantage of our expertise and get top notch signage that will get noticed by many!