If you are looking to market your company, one
of the best ways to do so is creating a brochure. While this may seem a
bit old fashioned in this paperless age, brochures are still a tried
and true way of catching your potential client's attention. But this is
only if you have a design that is effective. Here are 5 simple steps to follow to create an effective
brochure:
1. Know your brochure's purpose: You need to
make sure you know your reason before you start your design. Are your
creating a brochure that you leave behind after a meeting or hand out
during a sales pitch? How about one you send out after a client inquires
about your business? Each of these are written differently so you need
to decide on what your purpose is first.
2. Know your audience: Just like everything else in the world of
advertising, you must know and research your target audience. This will
also require you to know what kind of brochure you plan on sending.
3. Make your copy flow: Your brochure is a lot like a little book
telling your product's story. Because of this, you need to make sure the
story flows from one page to the next. If this flow is lost half way
through then your reader will stop reading. It should also have a
beginning, middle, and end.
4. Stand out with great design: Keep in mind your competition when
creating your brochure. Create a design that is engaging and one that
will make your potential reader want to pick yours up over your
competition. Also point out some things in you brochure that makes you a
better choice. Don't go over board, just keep it simple.
5. Keep it accurate and consistent: Make a list over everything you
want your brochure to say and stick to that when writing your copy. You need to keep it interesting to keep the reader
reading. You also want to keep it consistent with your other marketing
tools, so try to keep your message, look, feel, colors, and design the
same.
Brochures are a very important and effective way to gain new customers.
So making an effective one is essential. When you print your Brochures at YAS Media, besides an excellent job, you also get our rich experience and expertise that helps you get noticed.